On the design form elements of BMW automobile showroom

The exhibition space design of automobile exhibition hall is an integral space environment composed of building, space, color, exhibits, lighting, material and other elements. To arrange and deal with these elements, designers need to master and apply some formal rules of artistic beauty, including proportion and scale, rhythm and rhythm, repetition and gradual change, etc. Using "straight" can embody the fashion sense of cars very well, and use "song" to reflect product characteristics and design sense. There is no straight line in the exterior and interior of BMW automobile exhibition hall in order to increase its human feelings. The exterior shape of the whole surface more reflects the temperament and connotation of BMW automobile.

[keyword] car showroom display space form beauty
1. the form rule of display space design
Display space design is an integral space environment composed of building, space, color, exhibits, lighting, material and other elements. To arrange and deal with these elements to produce good visual effect, designers need to master and apply certain rules of artistic beauty, mainly including proportion and scale, rhythm and rhythm, repetition and gradual change.
1.1 scale and scale
Proportion in display design refers to the ratio between quantities (such as length, area, volume, etc.). There is a relationship between part and part, part and whole. For example, the ratio of squares is 1:1, that is, the length and width of squares are equal. Designers can design different shapes and colours according to a certain proportion in order to get better shapes or colours and structures.
As early as the ancient Greek era, some people began to study the problem of proportion. Finally, an idealized proportion relationship was found by mathematical method, that is, the golden section ratio (1:1.618). In ancient Greek and Roman architecture, the proportion of golden section and the length of roof beams reflects this proportion. Moreover, in classical aesthetics, there is the saying that proportion and harmony are beautiful. It can be seen that proportion is of great significance and value. Modern design jumps out of the golden section proportion further, no longer mechanically using the above two proportions, but according to the rules of visual art and specific design requirements, in the proportion allocation process, optimize the combination of various parts, in order to obtain the greatest visual freshness.
1.2 rhythm and rhythm
Rhythm and rhyme are elements of music and are borrowed from visual arts. Visual rhythm refers to the repetition of various visual elements, such as the repetition of a shape, color or spatial sequence, giving people a feeling similar to music rhythm. The use of rhythm in exhibition design can create an ups and downs of the viewer's psychological waves, not dull and monotonous, while bringing rhythmic enjoyment to the viewer's visual senses. Visual rhythm is the rhythm and change of visual elements larger than the rhythm range. It is a large-scale rhythm fluctuation, and is formed by the regular rhythm of modelling elements.
Rhythm and rhythm actually complement each other. Repeated arrangement and regular appearance of elements such as shape, color and spatial level in the display design can produce rhythmic aesthetic feeling, and then form a sense of rhythm and harmony. The rhythm and rhythm of space are formed by the change of space volume and the process of movement. The rhythm and rhythm of modelling, careful experience and feeling, strengthened by means of visual art, can create a display atmosphere full of emotion and artistic conception in display design.
1.3 repetition and gradual change
Repetition is one of the most common rules of form in display design. It is the uniform, orderly, simple and clear aesthetic sense of rhythm in a well-organized space. Repetition can be divided into absolute repetition and relative repetition. Absolute repetition is the same form of repetition, which is simple and regular. Relative repetition is the existence of certain changes in repetition, but not as rigid and unchanged as absolute repetition. Relative repetition of rhythm beauty implies a sense of movement, making space appear lively.
Gradient is a factor of speed added on the basis of repetition, and there are incremental and decreasing changes in the repetitive arrangement. Gradual change can make the gradation of the same image, or the gradual change between similar images. Transition between opposing elements by means of gradual change can make space form a harmonious and natural orderly change, which is full of rhythm and speed. In the form of display art, gradual change is very common. The use of gradual rules of form in shape, color or lighting can create a romantic, warm or novel space atmosphere.
2. the form elements of BMW automobile showroom
2.1 rhythm and rhythm of exhibition hall modeling
Repeated arrangement and regular appearance of elements such as shape, color and spatial level in display design can produce rhythmic aesthetic feeling, and then form a sense of rhythm and harmony. The exterior structure of the whole exhibition hall is composed of numerous vines arranged evenly. The light emitted from the interior reflects the effect of water pattern and imitates the tunnel of time and space, thus producing a sense of rhythm. The complex and changeable interior lights diffuse from the transparent white walls and the whole building seems to glow under the cane. The visual impact and the wonderful lighting make the whole exhibition hall show a strong sense of rhythm beauty.
Below the exhibition hall is a ground with sea-level maps. The white interior wall of the ground blue coincides with the BMW logo. The interior of the exhibition hall is mainly white-blue. The sea-blue ground is decorated by three central automobile display platforms. The wall is echoed by the N-group shape. These small gardens are connected by a red light belt in series. Together, the red light belt is the creative highlight of the whole exhibition hall. Its line shape looks like the soul of ECG, which is full of life. It is also like a mountain topographic map to reflect the powerful cross-country function of the new series of BMW x6. The whole interior is composed of N sets of circular series. Different sizes of circular geometries bring rhythmic enjoyment to the visual sense. Visual rhythm is the rhythm and change of visual elements larger than the rhythm range. It is a large-scale rhythm fluctuation, and is formed by the regular rhythm of modelling elements.